About the project

TWK-Elektronik builds sensors in Germany since 1962; the story deserved the same precision as the products. We partnered for a 24-month-and-counting brand relaunch—strategy first, design second, assets always. We turned “Supreme Sensoring” from a line into a lens: in-depth market analysis, crisp positioning and narrative, and a modern identity built to compete—rolling into logo, website, booth, and employer branding. Brief target: become the supreme player in sensors. Heritage intact, system future-ready.

Challenge

In a category of look-alike tech and PDF graveyards, TWK needed daylight. Quality beats mass production; small runs, special interfaces, and hard-won certifications are the edge. The challenge: compete with giants without losing the family DNA, and aim the roadmap at safety-grade expertise. Add a digital shift and homogeneous messaging. We translated engineering into human: clear stance, clean architecture, plain language, and a voice that invites, not intimidates. Global buyers need clarity fast.

Result

The relaunch behaves like the sensors: exact, resilient, responsive. A reduced logo, typography with backbone, and an industrial-warm palette build recognition without the noise. The new site adds a fast product selector; the booth system clicks together like components; recruiting finally looks like the team you meet. Guidelines, templates, and motion principles keep it tight. “Supreme Sensoring” anchors every touchpoint—and we keep tuning for the long haul. Sales decks got lighter; choices got faster.



Project duration: >24 months (ongoing Partnership)

Deliverables:
In-depth market analysis; brand strategy definition; holistic brand-design relaunch; development of key brand assets—including logo design, website, booth design, and employer branding.


Photo credits: Alessandra Mels, Essen